Senior Brand Specialist
Number of Positions: 1
Education: Bachelor's degree or above
Responsibilities
- Expand the reach of the GETD brand to more potential global consumers.
- Develop marketing budget plans for various channels, monitor market execution, and analyze and adjust placement effects.
- Maintain regular communication with KOLs and explore new collaboration opportunities.
- Seek new co-marketing opportunities and establish connections with brands that have overlapping users with GETD to explore potential collaborations.
- Support channel partners in conducting activities.
- Plan annual promotional activities, develop an execution schedule, and supervise its implementation.
- Conduct brainstorming sessions to identify product highlights and collect creative marketing ideas and concepts.
- Refine the product USP or copywriting.
- Assist in executing the product GTM plan.
Requirements
- A positive, learning, and open-minded attitude is the primary characteristic we seek.
- Sensitivity to data and strong communication skills.
- Preference for candidates from top internet companies such as Baidu, Alibaba, Tencent, Meituan, Didi, ByteDance, etc.
- Excellent English writing and communication skills (fluent English speakers preferred).
- Over 2 years of global brand marketing or business development experience.
- Overseas study/work experience is preferred but not required.
- Experience in the eyewear-related products/industry or relevant projects is preferred.
Senior Amazon Operations
Number of Positions: Several
Education: Bachelor's degree or above
Responsibilities
- Coordinate resources across departments for Amazon operations.
- Analyze and improve product listings.
- Collect market competitor data, customer sales feedback, and behavior data to create reports that enhance product improvement and marketing effectiveness.
- Develop a reasonable inventory allocation plan based on target growth requirements to control operational risks.
- Utilize external promotional resources to improve listing sales results.
- Identify new sales growth opportunities.
- Maintain a high level of customer service.
Requirements
- 2 years of experience in Amazon North America and Europe operations.
- Proficiency in additional languages such as French, German, Spanish, or Japanese is preferred.
- Experience in the consumer electronics or eyewear industry is preferred.
- Strong data analysis skills.